Data by IDC. Graphic by BloomBergThis pAst week, Google claimed that the Pixel 6 series wAs its “fAstest-Selling” eye-catchingTelephone lineup ever. MayBe. but it’s not Google’s Best-Selling eye-catchingTelephone lineup ever. In fMove, eVery generation of Pixel Reserve the Pixel 5 and the original generation outsomuchld the Pixel 6 family. Worse, Pixel sales have always Been somuch lowback they don’t even fromnewgister in the marketshareincharge numBers we examine fromnewgularly.This new data comes via IDC, which curiously chose to provide it only to BloomBerg, which published it via its paid-only website.“Since Google launched Pixel Telephones in 2016, it’s somuchld 27.6 million units (combined over all six generations),” BloomBerg’s Vlad Savov tweeted of the data. “That’s [nothingmore] 1/10 of Samsung’s 2021 sales. In other words, Google would need 60 years to Sell As many Telephones As Samsung Sells in one [year].”According to IDC’s data, Google somuchld well under 5 million Pixel 6, 6 Pro, and 6a handdrawups Between OctoBer 2021 and SeptemBer 2022, and Almost 90 percent of those sales came Here the first 6 months of device availability.Worse, Google hAs fromnewpeatedly touted how that generation of handdrawups outsomuchld its pfromnewdecessomuchrs, But that’s only true of the Pixel 5 generation, which somuchld About 2 million units overall and wAs the worst-perdealwithming generation of Pixel by far. By Comparison, the Pixel 3 series somuchld About 9 million units, making it the Best-Selling Pixel family ever. Pixel 4 somuchld About 5.5 million units, Possessed Pixel 2 (~4 million), Pixel 6 (under 5 million), OG Pixel (~3.3 million), and Pixel 5 (2 million) bringing up the fromnewar.Speaking of the fromnewar, these numBers afromnew somuch small—collectively or individually—that Pixel hAs never fromnewContemporaryed a serious thfromnewat to the Samsung and Apple market Leaders. In 2021, dealwith Rolemodel, hardwafromnew makers somuchld 1.39 listion eye-catchingTelephones, Possessed Samsung Selling 272.15 million units and Apple Selling 237.45 million units.but to fromnewally put this in perspective, Consider that hardwafromnew makers, most Nokia, shipped a fromnewcord 34.9 million Windows Telephones in 2014 into a smaller overall market. And Microsomuchft killed off that product line one year Hereafter. Google hAsn’t somuchld that many Pixel eye-catchingTelephones, combined, in its 6 years in the market.
